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How Fatal School Shootings Impact a Community's Consumption.

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Title: How Fatal School Shootings Impact a Community's Consumption.
Authors: Shaik, Muzeeb (AUTHOR), Costello, John P. (AUTHOR), Palazzolo, Mike (AUTHOR), Pattabhiramaiah, Adithya (AUTHOR), Sridhar, Shrihari (AUTHOR) ssridhar@mays.tamu.edu
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p959-980. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251350150