View in EDS HTML Full Text PDF Full Text

Integrating Conjoint and Maximum Difference Scaling Data.

Saved in:
Bibliographic Details
Title: Integrating Conjoint and Maximum Difference Scaling Data.
Authors: Liu, YiChun Miriam1 (AUTHOR) yichunliu@towson.edu, Büschken, Joachim2 (AUTHOR) joachim.bueschken@kuei.de, Orme, Bryan3 (AUTHOR) bryan@sawtoothsoftware.com, Allenby, Greg M.4 (AUTHOR) allenby.1@osu.edu
Source: Management Science (INFORMS). Nov2025, Vol. 71 Issue 11, p9404-9422. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00251909
DOI:10.1287/mnsc.2023.02560