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Integrating Conjoint and Maximum Difference Scaling Data.

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Title: Integrating Conjoint and Maximum Difference Scaling Data.
Authors: Liu, YiChun Miriam1 (AUTHOR) yichunliu@towson.edu, Büschken, Joachim2 (AUTHOR) joachim.bueschken@kuei.de, Orme, Bryan3 (AUTHOR) bryan@sawtoothsoftware.com, Allenby, Greg M.4 (AUTHOR) allenby.1@osu.edu
Source: Management Science (INFORMS). Nov2025, Vol. 71 Issue 11, p9404-9422. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Nov2025, Vol. 71 Issue 11, p9404-9422. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189064402
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        Value: 10.1287/mnsc.2023.02560
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      – Code: eng
        Text: English
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              Text: Nov2025
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