IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION.
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| Title: | IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION. |
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| Authors: | Nugroho, Arif1 arif.nugroho@pertiwi.ac.id, Mulyani, Sri1 sri.mulyani@pertiwi.ac.id, Miftahudin1 miftahudin@pertiwi.ac.id |
| Source: | Journal of Management: Small & Medium Enterprises (SMEs). Jul2025, Vol. 18 Issue 2, p1257-1275. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 25022385 |
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| DOI: | 10.35508/jom.v18i2.20483 |
