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IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION.

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Title: IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION.
Authors: Nugroho, Arif1 arif.nugroho@pertiwi.ac.id, Mulyani, Sri1 sri.mulyani@pertiwi.ac.id, Miftahudin1 miftahudin@pertiwi.ac.id
Source: Journal of Management: Small & Medium Enterprises (SMEs). Jul2025, Vol. 18 Issue 2, p1257-1275. 19p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.35508/jom.v18i2.20483
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1257
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      – TitleFull: IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION.
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            NameFull: Nugroho, Arif
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            NameFull: Mulyani, Sri
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              Text: Jul2025
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              Y: 2025
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              Value: 18
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              Value: 2
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