OPTIMISING MARKETING COMMUNICATION PROCESSES IN CULTURAL TOURISM.
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| Title: | OPTIMISING MARKETING COMMUNICATION PROCESSES IN CULTURAL TOURISM. |
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| Alternate Title: | Optimalizácia procesov marketingovej komunikácie v kultúrnom turizme. |
| Authors: | GANOBČÍK, JÁN1 jan.ganobcik@ucm.sk, HALMO, MARTIN2 martin.halmo@ucm.sk, LUKÁČ, MICHAL3 michal.lukac@ucm.sk |
| Source: | Marketing Science & Inspirations. 2025, Vol. 20 Issue 3, p7-14. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 13387944 |
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| DOI: | 10.46286/msi.2025.20.3.2 |
