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OPTIMISING MARKETING COMMUNICATION PROCESSES IN CULTURAL TOURISM.

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Title: OPTIMISING MARKETING COMMUNICATION PROCESSES IN CULTURAL TOURISM.
Alternate Title: Optimalizácia procesov marketingovej komunikácie v kultúrnom turizme.
Authors: GANOBČÍK, JÁN1 jan.ganobcik@ucm.sk, HALMO, MARTIN2 martin.halmo@ucm.sk, LUKÁČ, MICHAL3 michal.lukac@ucm.sk
Source: Marketing Science & Inspirations. 2025, Vol. 20 Issue 3, p7-14. 8p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189171533
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%26+Inspirations%22">Marketing Science & Inspirations</searchLink>. 2025, Vol. 20 Issue 3, p7-14. 8p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189171533
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      – Type: doi
        Value: 10.46286/msi.2025.20.3.2
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 7
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      – TitleFull: OPTIMISING MARKETING COMMUNICATION PROCESSES IN CULTURAL TOURISM.
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            NameFull: GANOBČÍK, JÁN
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            NameFull: HALMO, MARTIN
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            NameFull: LUKÁČ, MICHAL
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            – D: 01
              M: 09
              Text: 2025
              Type: published
              Y: 2025
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              Value: 20
            – Type: issue
              Value: 3
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            – TitleFull: Marketing Science & Inspirations
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