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Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?

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Bibliographic Details
Title: Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?
Authors: Niu, Baozhuang1 (AUTHOR), Chen, Lei2 (AUTHOR), Li, Qiyang3 (AUTHOR) Lqyfzu@163.com, Zeng, Fanzhuo4 (AUTHOR)
Source: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3920-3936. 17p.
Database: Business Source Ultimate
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ISSN:10591478
DOI:10.1177/10591478231224919