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The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.

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Bibliographic Details
Title: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.
Authors: Zhang, Wenchang1 (AUTHOR), Liu, Chewei1 (AUTHOR), Ming, Liu2 (AUTHOR), Cheng, Yue3 (AUTHOR) ycheng@phbs.pku.edu.cn
Source: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3830-3846. 17p.
Database: Business Source Ultimate
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Description
ISSN:10591478
DOI:10.1177/10591478231224938