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The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.

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Title: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.
Authors: Zhang, Wenchang1 (AUTHOR), Liu, Chewei1 (AUTHOR), Ming, Liu2 (AUTHOR), Cheng, Yue3 (AUTHOR) ycheng@phbs.pku.edu.cn
Source: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3830-3846. 17p.
Database: Business Source Ultimate
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  Data: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/10591478231224938
    Languages:
      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 3830
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      – TitleFull: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce.
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            NameFull: Zhang, Wenchang
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            NameFull: Liu, Chewei
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            NameFull: Ming, Liu
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            NameFull: Cheng, Yue
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 34
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              Value: 12
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            – TitleFull: Production & Operations Management
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