The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts.

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Bibliographic Details
Title:	The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts.
Authors:	Naborn, Jay (AUTHOR), Bogard, Jonathan E. (AUTHOR)
Source:	Journal of Marketing Research (JMR). Sep2025, p1.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1177/00222437251381209