The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts.
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| Title: | The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts. |
|---|---|
| Authors: | Naborn, Jay (AUTHOR), Bogard, Jonathan E. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Sep2025, p1. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/00222437251381209 Languages: – Code: eng Text: English PhysicalDescription: Pagination: StartPage: 1 Titles: – TitleFull: The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Naborn, Jay – PersonEntity: Name: NameFull: Bogard, Jonathan E. IsPartOfRelationships: – BibEntity: Dates: – D: 10 M: 09 Text: Sep2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 00222437 Titles: – TitleFull: Journal of Marketing Research (JMR) Type: main |
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