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Multichannel Effects of Mobile In-Feed Advertising.

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Bibliographic Details
Title: Multichannel Effects of Mobile In-Feed Advertising.
Authors: Li, Yiyi (AUTHOR), Zhuang, Mengzhou1 (AUTHOR) mzhuang@hku.hk, Fang, Eric (AUTHOR)
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p51-71. 21p.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429251322447