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Multichannel Effects of Mobile In-Feed Advertising.

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Bibliographic Details
Title: Multichannel Effects of Mobile In-Feed Advertising.
Authors: Li, Yiyi (AUTHOR), Zhuang, Mengzhou1 (AUTHOR) mzhuang@hku.hk, Fang, Eric (AUTHOR)
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p51-71. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189685320
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Multichannel Effects of Mobile In-Feed Advertising.
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  Data: <searchLink fieldCode="AR" term="%22Li%2C+Yiyi%22">Li, Yiyi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhuang%2C+Mengzhou%22">Zhuang, Mengzhou</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mzhuang@hku.hk</i><br /><searchLink fieldCode="AR" term="%22Fang%2C+Eric%22">Fang, Eric</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2026, Vol. 90 Issue 1, p51-71. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189685320
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429251322447
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 51
    Titles:
      – TitleFull: Multichannel Effects of Mobile In-Feed Advertising.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Li, Yiyi
      – PersonEntity:
          Name:
            NameFull: Zhuang, Mengzhou
      – PersonEntity:
          Name:
            NameFull: Fang, Eric
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          Dates:
            – D: 01
              M: 01
              Text: Jan2026
              Type: published
              Y: 2026
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              Value: 00222429
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              Value: 90
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              Value: 1
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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