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Multichannel Effects of Mobile In-Feed Advertising.

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Bibliographic Details
Title:	Multichannel Effects of Mobile In-Feed Advertising.
Authors:	Li, Yiyi (AUTHOR), Zhuang, Mengzhou¹ (AUTHOR) mzhuang@hku.hk, Fang, Eric (AUTHOR)
Source:	Journal of Marketing. Jan2026, Vol. 90 Issue 1, p51-71. 21p.
Database:	Business Source Ultimate
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