View in EDS HTML Full Text PDF Full Text

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.

Saved in:
Bibliographic Details
Title: Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.
Authors: Farace, Stefania1 (AUTHOR) stefania.farace@unibo.it, Ordenes, Francisco Villarroel2 (AUTHOR) francisco.villarroel@unibo.it, Herhausen, Dennis3 (AUTHOR) dennis.herhausen@vu.nl, Grewal, Dhruv4 (AUTHOR) dgrewal@babson.edu, Ruyter, Ko de5 (AUTHOR) ko.deruyter@kcl.ac.uk
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p132-151. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429251322773