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Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.

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Title: Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.
Authors: Farace, Stefania1 (AUTHOR) stefania.farace@unibo.it, Ordenes, Francisco Villarroel2 (AUTHOR) francisco.villarroel@unibo.it, Herhausen, Dennis3 (AUTHOR) dennis.herhausen@vu.nl, Grewal, Dhruv4 (AUTHOR) dgrewal@babson.edu, Ruyter, Ko de5 (AUTHOR) ko.deruyter@kcl.ac.uk
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p132-151. 20p.
Database: Business Source Ultimate
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  Data: Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.
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  Data: <searchLink fieldCode="AR" term="%22Farace%2C+Stefania%22">Farace, Stefania</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> stefania.farace@unibo.it</i><br /><searchLink fieldCode="AR" term="%22Ordenes%2C+Francisco+Villarroel%22">Ordenes, Francisco Villarroel</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> francisco.villarroel@unibo.it</i><br /><searchLink fieldCode="AR" term="%22Herhausen%2C+Dennis%22">Herhausen, Dennis</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> dennis.herhausen@vu.nl</i><br /><searchLink fieldCode="AR" term="%22Grewal%2C+Dhruv%22">Grewal, Dhruv</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> dgrewal@babson.edu</i><br /><searchLink fieldCode="AR" term="%22Ruyter%2C+Ko+de%22">Ruyter, Ko de</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> ko.deruyter@kcl.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2026, Vol. 90 Issue 1, p132-151. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189685321
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429251322773
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 132
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      – TitleFull: Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.
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            NameFull: Farace, Stefania
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            NameFull: Ordenes, Francisco Villarroel
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            NameFull: Herhausen, Dennis
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              M: 01
              Text: Jan2026
              Type: published
              Y: 2026
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