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The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior.

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Bibliographic Details
Title: The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior.
Authors: Carlson, Brad D.1 (AUTHOR) brad.carlson@slu.edu, Donavan, D. Todd2 (AUTHOR) Todd.donavan@business.colostate.edu, Wolter, Jeremy S.3 (AUTHOR) Jsw0030@auburn.edu, Maxham III, James G.4 (AUTHOR) maxham@virginia.edu, Xu, Pei5 (AUTHOR) pzx0002@auburn.edu
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p106-131. 26p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251325219