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The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior.

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Title: The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior.
Authors: Carlson, Brad D.1 (AUTHOR) brad.carlson@slu.edu, Donavan, D. Todd2 (AUTHOR) Todd.donavan@business.colostate.edu, Wolter, Jeremy S.3 (AUTHOR) Jsw0030@auburn.edu, Maxham III, James G.4 (AUTHOR) maxham@virginia.edu, Xu, Pei5 (AUTHOR) pzx0002@auburn.edu
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p106-131. 26p.
Database: Business Source Ultimate
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  Data: The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior.
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  Data: <searchLink fieldCode="AR" term="%22Carlson%2C+Brad+D%2E%22">Carlson, Brad D.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> brad.carlson@slu.edu</i><br /><searchLink fieldCode="AR" term="%22Donavan%2C+D%2E+Todd%22">Donavan, D. Todd</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> Todd.donavan@business.colostate.edu</i><br /><searchLink fieldCode="AR" term="%22Wolter%2C+Jeremy+S%2E%22">Wolter, Jeremy S.</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> Jsw0030@auburn.edu</i><br /><searchLink fieldCode="AR" term="%22Maxham+III%2C+James+G%2E%22">Maxham III, James G.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> maxham@virginia.edu</i><br /><searchLink fieldCode="AR" term="%22Xu%2C+Pei%22">Xu, Pei</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> pzx0002@auburn.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2026, Vol. 90 Issue 1, p106-131. 26p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189685323
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        Value: 10.1177/00222429251325219
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        Text: English
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        PageCount: 26
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              Text: Jan2026
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              Y: 2026
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