The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising.

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Bibliographic Details
Title:	The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising.
Authors:	Roux, Thérèse¹ rouxat@tut.ac.za
Source:	Retail & Marketing Review. Nov2025, Vol. 21 Issue 2, p106-124. 19p.
Database:	Business Source Ultimate

Description
ISSN:	27083209
DOI:	10.5281/zenodo.17341624