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The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising.

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Title: The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising.
Authors: Roux, Thérèse1 rouxat@tut.ac.za
Source: Retail & Marketing Review. Nov2025, Vol. 21 Issue 2, p106-124. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Retail+%26+Marketing+Review%22">Retail & Marketing Review</searchLink>. Nov2025, Vol. 21 Issue 2, p106-124. 19p.
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              Text: Nov2025
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