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When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.

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Bibliographic Details
Title: When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.
Authors: Rodriguez-Arrojo, Rita1 (AUTHOR), Luna, Manuel2 (AUTHOR) lunamanuel@uniovi.es, Vazquez-Ordas, Camilo1 (AUTHOR), García-Olalla, Myriam3 (AUTHOR)
Source: Technology Analysis & Strategic Management. Dec2025, Vol. 37 Issue 13, p4051-4065. 15p.
Database: Business Source Ultimate
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ISSN:09537325
DOI:10.1080/09537325.2024.2434485