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When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.

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Title: When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.
Authors: Rodriguez-Arrojo, Rita1 (AUTHOR), Luna, Manuel2 (AUTHOR) lunamanuel@uniovi.es, Vazquez-Ordas, Camilo1 (AUTHOR), García-Olalla, Myriam3 (AUTHOR)
Source: Technology Analysis & Strategic Management. Dec2025, Vol. 37 Issue 13, p4051-4065. 15p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.
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  Data: <searchLink fieldCode="JN" term="%22Technology+Analysis+%26+Strategic+Management%22">Technology Analysis & Strategic Management</searchLink>. Dec2025, Vol. 37 Issue 13, p4051-4065. 15p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/09537325.2024.2434485
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      – Code: eng
        Text: English
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        StartPage: 4051
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      – TitleFull: When real business meets the metaverse: assessing the financial impact of European firms' virtual world innovations.
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            NameFull: Rodriguez-Arrojo, Rita
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            NameFull: Luna, Manuel
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            NameFull: Vazquez-Ordas, Camilo
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              Text: Dec2025
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              Y: 2025
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              Value: 37
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