View in EDS HTML Full Text PDF Full Text

REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.

Saved in:
Bibliographic Details
Title: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
Authors: He, Yumei1 yhe17@tulane.edu, Huang, Ni2 nhuang@miami.edu, Wang, Lingli3 wang.ll@ruc.edu.cn, Sun, Yan4 sunyan.sy@alibaba-inc.com
Source: MIS Quarterly. Dec2025, Vol. 49 Issue 4, p1567-1594. 28p. 2 Color Photographs, 8 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:02767783
DOI:10.25300/misq/2025/18627