View in EDS HTML Full Text PDF Full Text

REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.

Saved in:
Bibliographic Details
Title: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
Authors: He, Yumei1 yhe17@tulane.edu, Huang, Ni2 nhuang@miami.edu, Wang, Lingli3 wang.ll@ruc.edu.cn, Sun, Yan4 sunyan.sy@alibaba-inc.com
Source: MIS Quarterly. Dec2025, Vol. 49 Issue 4, p1567-1594. 28p. 2 Color Photographs, 8 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189744272
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22He%2C+Yumei%22">He, Yumei</searchLink><relatesTo>1</relatesTo><i> yhe17@tulane.edu</i><br /><searchLink fieldCode="AR" term="%22Huang%2C+Ni%22">Huang, Ni</searchLink><relatesTo>2</relatesTo><i> nhuang@miami.edu</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Lingli%22">Wang, Lingli</searchLink><relatesTo>3</relatesTo><i> wang.ll@ruc.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Sun%2C+Yan%22">Sun, Yan</searchLink><relatesTo>4</relatesTo><i> sunyan.sy@alibaba-inc.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Dec2025, Vol. 49 Issue 4, p1567-1594. 28p. 2 Color Photographs, 8 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189744272
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.25300/misq/2025/18627
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 28
        StartPage: 1567
    Titles:
      – TitleFull: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: He, Yumei
      – PersonEntity:
          Name:
            NameFull: Huang, Ni
      – PersonEntity:
          Name:
            NameFull: Wang, Lingli
      – PersonEntity:
          Name:
            NameFull: Sun, Yan
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 02767783
          Numbering:
            – Type: volume
              Value: 49
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: MIS Quarterly
              Type: main
ResultId 1