How do different organizational functions contribute to customer value proposition development.
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| Title: | How do different organizational functions contribute to customer value proposition development. |
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| Authors: | Keränen, Joona1,2 (AUTHOR) joona.keranen@lut.fi, Kelly, Simon3 (AUTHOR) simon.kelly@york.ac.uk, Johnston, Paul4 (AUTHOR) Paul.johnston@ntu.ac.uk |
| Source: | Industrial Marketing Management. Nov2025, Vol. 131, p256-268. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2025.09.008 |
