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How do different organizational functions contribute to customer value proposition development.

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Title: How do different organizational functions contribute to customer value proposition development.
Authors: Keränen, Joona1,2 (AUTHOR) joona.keranen@lut.fi, Kelly, Simon3 (AUTHOR) simon.kelly@york.ac.uk, Johnston, Paul4 (AUTHOR) Paul.johnston@ntu.ac.uk
Source: Industrial Marketing Management. Nov2025, Vol. 131, p256-268. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189754001
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Industrial+Marketing+Management%22">Industrial Marketing Management</searchLink>. Nov2025, Vol. 131, p256-268. 13p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.indmarman.2025.09.008
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 256
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      – TitleFull: How do different organizational functions contribute to customer value proposition development.
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            NameFull: Kelly, Simon
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              Text: Nov2025
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