Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry.
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| Title: | Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry. |
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| Authors: | Choi, Hoon S.1 (AUTHOR) hoonseok.choi@unt.edu, Ayaburi, Emmanuel W.2 (AUTHOR) emmanuel_ayaburi@baylor.edu |
| Source: | Industrial Marketing Management. Nov2025, Vol. 131, p120-136. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2025.10.002 |
