APA (7th ed.) Citation

Choi, H. S., & Ayaburi, E. W. (2025). Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry. Industrial Marketing Management, 131, 120. https://doi.org/10.1016/j.indmarman.2025.10.002

Chicago Style (17th ed.) Citation

Choi, Hoon S., and Emmanuel W. Ayaburi. "Finding the Right Partner for Vertical Coopetition Between Developers and Publishers: An Empirical Study in the Context of the Digital Video Game Industry." Industrial Marketing Management 131 (2025): 120. https://doi.org/10.1016/j.indmarman.2025.10.002.

MLA (9th ed.) Citation

Choi, Hoon S., and Emmanuel W. Ayaburi. "Finding the Right Partner for Vertical Coopetition Between Developers and Publishers: An Empirical Study in the Context of the Digital Video Game Industry." Industrial Marketing Management, vol. 131, 2025, p. 120, https://doi.org/10.1016/j.indmarman.2025.10.002.