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Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry.

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Title: Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry.
Authors: Choi, Hoon S.1 (AUTHOR) hoonseok.choi@unt.edu, Ayaburi, Emmanuel W.2 (AUTHOR) emmanuel_ayaburi@baylor.edu
Source: Industrial Marketing Management. Nov2025, Vol. 131, p120-136. 17p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry.
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  Data: <searchLink fieldCode="JN" term="%22Industrial+Marketing+Management%22">Industrial Marketing Management</searchLink>. Nov2025, Vol. 131, p120-136. 17p.
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        Value: 10.1016/j.indmarman.2025.10.002
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 120
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      – TitleFull: Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry.
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              Text: Nov2025
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              Y: 2025
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