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Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.

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Bibliographic Details
Title:	Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.
Authors:	Balocco, Francesco¹ (AUTHOR) f.a.m.balocco@vu.nl, Lu, Yixin² (AUTHOR) yixinlu@gwu.edu, Li, Ting³ (AUTHOR) tli@rsm.nl, Gupta, Alok⁴ (AUTHOR) alok@umn.edu
Source:	Management Science (INFORMS). Dec2025, Vol. 71 Issue 12, p10244-10260. 17p.
Database:	Business Source Ultimate
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Description
ISSN:	00251909
DOI:	10.1287/mnsc.2022.03407