APA (7th ed.) Citation

Balocco, F., Lu, Y., Li, T., & Gupta, A. (2025). Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets. Management Science (INFORMS), 71(12), 10244. https://doi.org/10.1287/mnsc.2022.03407

Chicago Style (17th ed.) Citation

Balocco, Francesco, Yixin Lu, Ting Li, and Alok Gupta. "Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets." Management Science (INFORMS) 71, no. 12 (2025): 10244. https://doi.org/10.1287/mnsc.2022.03407.

MLA (9th ed.) Citation

Balocco, Francesco, et al. "Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets." Management Science (INFORMS), vol. 71, no. 12, 2025, p. 10244, https://doi.org/10.1287/mnsc.2022.03407.