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Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.

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Title: Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.
Authors: Balocco, Francesco1 (AUTHOR) f.a.m.balocco@vu.nl, Lu, Yixin2 (AUTHOR) yixinlu@gwu.edu, Li, Ting3 (AUTHOR) tli@rsm.nl, Gupta, Alok4 (AUTHOR) alok@umn.edu
Source: Management Science (INFORMS). Dec2025, Vol. 71 Issue 12, p10244-10260. 17p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mnsc.2022.03407
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      – Code: eng
        Text: English
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              Text: Dec2025
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