Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.
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| Title: | Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets. |
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| Authors: | Balocco, Francesco1 (AUTHOR) f.a.m.balocco@vu.nl, Lu, Yixin2 (AUTHOR) yixinlu@gwu.edu, Li, Ting3 (AUTHOR) tli@rsm.nl, Gupta, Alok4 (AUTHOR) alok@umn.edu |
| Source: | Management Science (INFORMS). Dec2025, Vol. 71 Issue 12, p10244-10260. 17p. |
| Database: | Business Source Ultimate |
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