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Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue.

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Bibliographic Details
Title: Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue.
Authors: Kim, Dongwoo1 (AUTHOR) dongwook@sfu.ca, Pal, Pallavi2 (AUTHOR) ppal2@stevens.edu
Source: Management Science (INFORMS). Dec2025, Vol. 71 Issue 12, p10047-10066. 20p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.02052