AI in Consumer Electronics Marketing: A Bibliometric Analysis.
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| Title: | AI in Consumer Electronics Marketing: A Bibliometric Analysis. |
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| Authors: | Kumar, Rakesh1 rakesh_kumar23.phd@mriu.ac.in, Arora, Soma2 |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 3, p792-812. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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