Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.
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| Title: | Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North. |
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| Authors: | Burton, Nicholas1 (AUTHOR) nburton@brocku.ca, Naraine, Michael L.1 (AUTHOR) |
| Source: | Journal of Political Marketing. Dec2025, p1-18. 18p. 2 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 15377857 |
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| DOI: | 10.1080/15377857.2025.2596595 |
