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Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.

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Bibliographic Details
Title: Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.
Authors: Burton, Nicholas1 (AUTHOR) nburton@brocku.ca, Naraine, Michael L.1 (AUTHOR)
Source: Journal of Political Marketing. Dec2025, p1-18. 18p. 2 Illustrations.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 190220723
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Political+Marketing%22">Journal of Political Marketing</searchLink>. Dec2025, p1-18. 18p. 2 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190220723
RecordInfo BibRecord:
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        Value: 10.1080/15377857.2025.2596595
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1
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      – TitleFull: Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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