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Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.

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Bibliographic Details
Title: Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North.
Authors: Burton, Nicholas1 (AUTHOR) nburton@brocku.ca, Naraine, Michael L.1 (AUTHOR)
Source: Journal of Political Marketing. Dec2025, p1-18. 18p. 2 Illustrations.
Database: Business Source Ultimate
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