Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience.
Saved in:
| Title: | Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience. |
|---|---|
| Authors: | Kumar, Sunita1 sunita.kumar@christuniversity.in, Thankachan, Jimmy1 |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 5, p1068-1083. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
|---|
