Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers.
Saved in:
| Title: | Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers. |
|---|---|
| Authors: | Martin, Mario1 mariomargaretmartin@gmail.com, Ahmad, Md. Iftekhar2 iftekhar@bitmesra.ac.in, Mahanty, Adhip Kumar2 a.kmahanty@bitmesra.ac.in |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 5, p609-617. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
|---|
