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Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers.

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Title: Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers.
Authors: Martin, Mario1 mariomargaretmartin@gmail.com, Ahmad, Md. Iftekhar2 iftekhar@bitmesra.ac.in, Mahanty, Adhip Kumar2 a.kmahanty@bitmesra.ac.in
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 5, p609-617. 9p.
Database: Business Source Ultimate
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  Data: Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers.
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  Data: <searchLink fieldCode="AR" term="%22Martin%2C+Mario%22">Martin, Mario</searchLink><relatesTo>1</relatesTo><i> mariomargaretmartin@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Ahmad%2C+Md%2E+Iftekhar%22">Ahmad, Md. Iftekhar</searchLink><relatesTo>2</relatesTo><i> iftekhar@bitmesra.ac.in</i><br /><searchLink fieldCode="AR" term="%22Mahanty%2C+Adhip+Kumar%22">Mahanty, Adhip Kumar</searchLink><relatesTo>2</relatesTo><i> a.kmahanty@bitmesra.ac.in</i>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 2025, Vol. 2 Issue 5, p609-617. 9p.
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 609
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      – TitleFull: Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers.
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              Text: 2025
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