Structural equation model of sensory preferences, acceptance, and purchase intentions of a novel food product and their relationship to emotional responses: the case of an instant congee product mixed with cricket protein powder.
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| Title: | Structural equation model of sensory preferences, acceptance, and purchase intentions of a novel food product and their relationship to emotional responses: the case of an instant congee product mixed with cricket protein powder. |
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| Authors: | Wongthahan, Peerapong1 (AUTHOR), Sae-Eaw, Amporn1 (AUTHOR), Wongsriworapon, Apirachai2 (AUTHOR), Ngoenchai, Phurit3 (AUTHOR), Chandeewanta, Sarawut4 (AUTHOR), Hengboriboon, Lakkana4 (AUTHOR) Lakkhe@kku.ac.th |
| Source: | Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-16. 16p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23311975 |
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| DOI: | 10.1080/23311975.2024.2441476 |
