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The evolution of SEO strategies: from keywords to user experience in private universities of Jordan.

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Title: The evolution of SEO strategies: from keywords to user experience in private universities of Jordan.
Authors: Bataineh, Abdallah Q.1 (AUTHOR) a_bataineh@asu.edu.jo, Qasim, Dhia2 (AUTHOR), Idris, Mohammed1 (AUTHOR), A. Abu-AlSondos, Ibrahim3 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-16. 16p.
Database: Business Source Ultimate
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ISSN:23311975
DOI:10.1080/23311975.2025.2491678