User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector.
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| Title: | User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector. |
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| Authors: | Al-Abdallah, Ghaith1,2 (AUTHOR) ghaith.abdallah@outlook.com, Wright, Len Tiu3 (AUTHOR) lentiu11@outlook.com |
| Source: | Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-21. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23311975 |
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| DOI: | 10.1080/23311975.2025.2508928 |
