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User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector.

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Title: User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector.
Authors: Al-Abdallah, Ghaith1,2 (AUTHOR) ghaith.abdallah@outlook.com, Wright, Len Tiu3 (AUTHOR) lentiu11@outlook.com
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-21. 21p.
Database: Business Source Ultimate
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  Data: User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector.
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  Data: <searchLink fieldCode="JN" term="%22Cogent+Business+%26+Management%22">Cogent Business & Management</searchLink>. Dec2025, Vol. 12 Issue 1, p1-21. 21p.
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        Value: 10.1080/23311975.2025.2508928
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        Text: English
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      – TitleFull: User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector.
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              Text: Dec2025
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