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Influencer marketing and health: a focused review of current research trends.

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Bibliographic Details
Title: Influencer marketing and health: a focused review of current research trends.
Authors: Buglyó-Nyakas, Erzsébet1 (AUTHOR) nyakas.erzsebet.tunde@econ.unideb.hu, Gál, Tímea1 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-19. 19p.
Database: Business Source Ultimate
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ISSN:23311975
DOI:10.1080/23311975.2025.2567630