View in EDS HTML Full Text PDF Full Text

The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.

Saved in:
Bibliographic Details
Title: The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.
Authors: Yang, Bo1 (AUTHOR) 22110690035@m.fudan.edu.cn, Zhang, Zhe1 (AUTHOR) zhezhang@fudan.edu.cn, Fan, Xiucheng1 (AUTHOR) xcfan@fudan.edu.cn
Source: Service Science (INFORMS). Dec2025, Vol. 17 Issue 4, p168-189. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:21643962
DOI:10.1287/serv.2024.0172