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The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.

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Title: The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.
Authors: Yang, Bo1 (AUTHOR) 22110690035@m.fudan.edu.cn, Zhang, Zhe1 (AUTHOR) zhezhang@fudan.edu.cn, Fan, Xiucheng1 (AUTHOR) xcfan@fudan.edu.cn
Source: Service Science (INFORMS). Dec2025, Vol. 17 Issue 4, p168-189. 22p.
Database: Business Source Ultimate
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  Data: The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.
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  Data: <searchLink fieldCode="JN" term="%22Service+Science+%28INFORMS%29%22">Service Science (INFORMS)</searchLink>. Dec2025, Vol. 17 Issue 4, p168-189. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190262138
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      – Type: doi
        Value: 10.1287/serv.2024.0172
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 168
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      – TitleFull: The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective.
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            NameFull: Yang, Bo
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            NameFull: Zhang, Zhe
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              Text: Dec2025
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              Y: 2025
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