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Mobilizing the silent majority: Discourse broadening and audience support for entrepreneurial innovations.

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Bibliographic Details
Title: Mobilizing the silent majority: Discourse broadening and audience support for entrepreneurial innovations.
Authors: Song, Jamie Seoyeon1 (AUTHOR) seoyeon.song@esmt.org
Source: Strategic Management Journal (John Wiley & Sons, Inc.). Jan2026, Vol. 47 Issue 1, p257-292. 36p.
Database: Business Source Ultimate
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Description
ISSN:01432095
DOI:10.1002/smj.70015